![]() Certain features can become available to users with the help of personalization too, like Spotify. In addition to recommending content, other platforms like Yelp and DoorDash help recommend places to eat based on a user’s location. YouTube is a great example of this, recommending similar video content based on the viewer’s interests. The app, using predictive analytics and algorithms, carefully curates the content for the specific user’s needs. Personalization comes from the actual software application. ![]() In this article, we dive deep into the differences between personalization and customization in user experience. Both personalization and customization can enhance UX, but the two terms are not synonymous. UX is hailed as the heart of digital transformation by heavily influencing an organization’s success in meeting customer demands. In the technology industry, you may have heard about user experience (UX). How Personalization and Customization Differ in UX Blog: ProcessMaker Blog
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